Business Opportunities in Poland
Now Is the Right Time to Invest in Poland
Business confidence is high, growth is strong and unemployment remains low. As the 8th largest economy in the Eurozone and with a number of urban areas with populations of more than 500,000, Poland presents an attractive franchise territory, especially given the total addressable market for online and center-based learning.
All of this means that business opportunities in Poland, with an English training market worth almost US$320 million, are better than ever before. If you’re looking for high returns in a growing economy, then opening up a Wall Street English Master Franchise in Poland could be the right investment for you.
Economy
8th largest in the Eurozone (23rd globally)
GDP Growth
Strong and consistent GDP growth
Positive Business Confidence
Low unemployment fueling growth and demand
The English Language Training Market in Poland
Poland is a highly demand market for English, with half of the Poles considering they have no or a basic knowledge of English. The English training market is competitive, however there’s a clear business opportunity in Poland for Wall Street English to differentiate itselft as a premium brand, delivering best-in-class, personalized solutions to learners.
Polish Consumer Trends in English Training
Market research* shows the perceived importance of English in the Polish market. There is a high level of engagement with English but a skills gap that needs to be addressed. It also indicates the prime challenges that Poles face in learning successfully, as well as their requirements for a course, are precisely the differentiators which Wall Street English offers to attract learners.
Wall Street English offers self-paced, flexible schedules, a personalized, real-life learning approach and a hybrid learning solution. This fits into the busy lifestyles of our target audience. It also keeps learners engaged and motivated, allowing them to make rapid progress without the constraints of traditional methods. This clear differentiation presents a real business opportunity in Poland for the Wall Street English business!
*SOURCE: Morar Consulting, report commissioned 2018
Barriers to English Learning
Time
Lack of time to study (51%)
Motivation
Poor motivation (32%)
Difficulties
Poor quality teaching (17%)
Essential Requirements For English Learning
Flexibility
Easy access & flexible approach
Personalization
Personalized to individual needs or level (with high qualified English teachers)
Real-Life learning
Content linked to real-life situations
Poland Investment Opportunities
Market Potential
Over 12 centers in addition to online learning, based on market studies.
Investment Model
Master Franchise opportunity, to open multiple centers in the next 3-4 years, followed by several sub-franchises.
Priority Locations
Investment & ROI
Around US$750,000 start-up investment
Payback within 2-3 years
Strong EBITDA margins of 20%-25%+