Franchise Opportunities in Taiwan

Invest in Taiwan's Booming Market

As the world’s 22nd largest economy, Taiwan’s enviable record of economic success includes a decade of uninterrupted growth. It is a stable and growing market within a highly urbanized society and around 70% of Taiwan’s population are concentrated in just 6 major cities, each with populations in excess of 1 million. With center-based learning making up almost 60% of Taiwan’s $583.7 million English language training market, franchise opportunities in Taiwan have massive potential for growth.

If you’re looking for high returns in a steadily growing economy, then a Master Franchise in Taiwan’s booming English language training market could be a great investment opportunity.

Economy

22nd largest economy worldwide

GDP Growth

More than a decade of uninterrupted GDP and wage growth with low unemployment

Highly Urbanized Society

70% of the population live in 6 major cities (each with a 1 million+ population)

The English Learning Market in Taiwan

Taiwan’s large but fragmented English market delivers a perfect demographic for center-based learning. Thanks to its major urban hubs, there is a continuing high demand for face-to-face classes as learners still wish to engage directly with their tutor. The Wall Street English concept is ideally suited to establish a strong presence in the market.

$ 1 m
TOTAL VALUE OF THE ENGLISH LEARNING MARKET IN TAIWAN
1 %
CENTER-BASED SHARE OF PRIVATE ENGLISH LEARNING MARKET
1 %
TAIWANESE ENGLISH LEARNERS CONCENTRATED IN 6 MAJOR CITIES

Consumer Trends in Taiwan

Market research* of over 1000 learners demonstrates the opportunity in Taiwan. The general level of English in the country is low and declining, while the population expresses an awareness of the need to learn English.

Learners interviewed* stated common challenges associated with traditional learning methods – from lack of time and motivation, to courses that are too difficult or not effective enough. Instead, they want a real-life, personalized and flexible experience. Wall Street English meets these challenges through its unique and effective blended learning approach, allowing self-paced study with flexible schedules, guided by a center team to provide motivation and support.

*SOURCE: Morar Consulting, report commissioned 2018

Barriers to English Learning

Time

Lack of time to study (52%)

Motivation

Poor motivation (27%)

Difficulties

Challenges in learning (30%)

Essential Requirements For English Learning

Flexibility

Easy access & flexible approach

Personalization

Tailored to individual needs or level (with highly qualified English teachers)

Real-Life learning

Content linked to real-life situations

Market Entry Strategy in Taiwan

Market Potential

Taiwan has the potential for around 10 Wall Street English centers, based on market research and on the evaluation of the application of Wall street English business model.

Investment model

Wall Street English is has franchise opportunities in Taiwan for a Master Franchisee to open centers across the country over the next 3-4 years.

Priority Locations

Greater Taipei area; Taouyuan, Taichung, Tainan, Kaosiung.

Investment & ROI

Required investment of approx US$2 million over 3-4 years.  

Payback within 2-3 years 

EBITDA of 20-25% (dependent on center size and location).  

OWN A FRANCHISE

Ready to invest in English?

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