Franchise Opportunities in Taiwan
Invest in Taiwan's Booming Market
As the world’s 22nd largest economy, Taiwan’s enviable record of economic success includes a decade of uninterrupted growth. It is a stable and growing market within a highly urbanized society and around 70% of Taiwan’s population are concentrated in just 6 major cities, each with populations in excess of 1 million. With center-based learning making up almost 60% of Taiwan’s $583.7 million English language training market, franchise opportunities in Taiwan have massive potential for growth.
If you’re looking for high returns in a steadily growing economy, then a Master Franchise in Taiwan’s booming English language training market could be a great investment opportunity.
The English Learning Market in Taiwan
Taiwan’s large but fragmented English market delivers a perfect demographic for center-based learning. Thanks to its major urban hubs, there is a continuing high demand for face-to-face classes as learners still wish to engage directly with their tutor. The Wall Street English concept is ideally suited to establish a strong presence in the market.
Consumer Trends in Taiwan
Market research* of over 1000 learners demonstrates the opportunity in Taiwan. The general level of English in the country is low and declining, while the population expresses an awareness of the need to learn English.
Learners interviewed* stated common challenges associated with traditional learning methods – from lack of time and motivation, to courses that are too difficult or not effective enough. Instead, they want a real-life, personalized and flexible experience. Wall Street English meets these challenges through its unique and effective blended learning approach, allowing self-paced study with flexible schedules, guided by a center team to provide motivation and support.
*SOURCE: Morar Consulting, report commissioned 2018
Barriers to English Learning
Essential Requirements For English Learning
Market Entry Strategy in Taiwan
Taiwan has the potential for around 10 Wall Street English centers, based on market research and on the evaluation of the application of Wall street English business model.
Wall Street English is has franchise opportunities in Taiwan for a Master Franchisee to open centers across the country over the next 3-4 years.
Greater Taipei area; Taouyuan, Taichung, Tainan, Kaosiung.
Investment & ROI
Required investment of approx US$2 million over 3-4 years.
Payback within 2-3 years
EBITDA of 20-25% (dependent on center size and location).