Franchise Opportunities in Germany
Discover Franchise Opportunities in Germany
Germany has always been a reliable investment market. It remains the largest economy in the Eurozone, ranking 5th globally, and is politically stable with strong GDP growth every year since 2010. Its labor market is booming and unemployment is low. Add to the mix a large urban population (76% of Germans live in urban areas) and it becomes clear that this is a great time to invest in franchise opportunities in Germany.
If you’re interested in high returns in a growing, stable economy, an investment in Wall Street English franchise is an attractive opportunity for you.
Economy
Largest Eurozone economy, 5th largest globally
GDP Growth
9 straight years of strong GDP growth
Positive Business Confidence
Booming labor market and political stability fueling growth and demand
The English Learning Market in Germany
Germany represents one of the largest English markets in Europe, and with center-based learning the strongest form of teaching in demand, the Wall Street English concept is ideally placed to establish a market leading position.
Consumer Trends in Germany
While English tuition delivers below average results in German schools, there is still a demand from learners to reach higher levels. There is also a significant market for basic skills, demonstrating a knowledge gap which Germans are keen to bridge through further learning.
In a survey of over 1000 learners* in Germany, a strong desire to improve their English levels was noted, with lack of time and motivation cited as the main barriers to success. Modern-day learners are looking for flexible and personalized offerings to fit around their busy lifestyle.
The Wall Street English concept addresses these needs specifically, delivering effective results with flexible and self-paced schedules for the learner.
*SOURCE: Morar Consulting, report commissioned 2018
Barriers to English Learning
Time
Lack of time to study (48%)
Motivation
Insufficient motivation (15%)
Difficulties
Poor quality teaching/no fun content (17%)
Essential Requirements For English Learning
Flexibility
Courses that suit their life and their budget
Personalization
Personalized to individual needs or level (with high qualified English teachers)
Real-Life learning
Content linked to real-life situations
Market Entry Strategy in Germany
Market Potential
Germany has the potential for 20-30 learning centers, according to market studies and assessments of the Wall Street English business model.
Investment Model
Due to its strong regionality, and in order to establish the brand quickly and boost market penetration, Wall Street English has franchise opportunities in Germany for Area Developers, each of whom will open 3-6 centers over the next 4-5 years
Priority Locations
Berlin, Cologne, Dusseldorf, Hamburg, Munich, Frankfurt, Stuttgart, Hannover
Investment & ROI
Required investment of more than US$ 500k-750k
Payback within 2-3 years
EBITDA around 15-25% (dependent on center size and location)