Franchise Opportunities in Germany

Why Now is a Great Time To Invest in Germany

Germany has always been a reliable investment market. It remains the largest economy in the Eurozone, ranking 5th globally, and is politically stable with strong GDP growth before Covid started to spread. In 2021, the economy is expected to pick up again, and the unemployment rate will remain low. With the changing competitive landscape presented through the pandemic crisis, now is a great time to invest in franchise opportunities in Germany.

If you’re interested in above average returns in a growing and resilient economy, Wall Street English offers great investment opportunities for you.


Largest Eurozone economy, 5th largest globally

GDP Growth

Strong GDP growth expected from 2021

Positive Business Confidence

Resilient labor market and political stability fueling growth and demand

The English Language Training Market in Germany

Germany represents one of the largest English training markets in Europe, and with a hybrid learning offering, the Wall Street English concept is well placed to establish a market leading position. Don’t miss this business opportunity!

$ 1 m
Total Value of English Training Market
1 %
Center-based and online Share of English Training Market

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German Consumer Trends in English Training

While German schools deliver above average results internationally, there is still a demand from learners to reach higher levels. There is also a significant market for basic skills, demonstrating a knowledge gap which Germans are keen to bridge through further learning.

In a survey of over 1000 learners* in Germany, a strong desire to improve their English levels was noted, with lack of time and motivation cited as the main barriers to success. Modern-day learners are looking for convenience and personalized offerings to fit around their busy lifestyle, and increasingly want hybrid or online solutions.

The Wall Street English concept addresses these needs specifically, delivering effective results with flexible and self-paced schedules for the learner.

*SOURCE: Morar Consulting, report commissioned 2018

1 %
Have no /basic level of English
1 %
Already engaged with learning English
1 %
Aspire to learn more English
1 %
Aim to reach an advanced level

Barriers to English Learning


Lack of time to study (48%)


Insufficient motivation (15%)


Poor quality teaching/no fun content (17%)

Essential Requirements For English Learning


Courses that suit their life and their budget


Personalized to individual needs or level (with high qualified English teachers)

Real-Life learning

Content linked to real-life situations

Franchise Opportunities in Germany

Market Potential

Between 12-15 centers in addition to online learning based on market study

Investment Model

Multi-unit regional opportunity, opening 2-3 centers each, over the next 4-5 years

Priority Locations

Berlin, Cologne, Bonn, Nuremberg, Dusseldorf, Hamburg, Munich, Frankfurt, Stuttgart, Hannover

Investment & ROI

Required initial investment around US$300,000

Payback within 2-3 years

EBITDA around 15-25%  (dependent on center size and location)


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