Business Opportunities in Central America

Why Invest in Central America with Wall Street English

A low level of proficiency and increasing demand for English are a common thread across Central American countries. 77% of the population lives in urban areas, the average annual GDP growth has reached 4% over the past 15 years, and the region has a number of cities with population of more than 500,000.

In June 2020, Wall Street English launched in the Dominican Republic, the first country in the Caribbean region. Due to the Covid situation, this territory was the first in the company’s history to launch completely online. A brick-and-mortar center will open as soon as business returns to normal after the pandemic. Read more about Dominican Republic launch.  

Multi-unit franchises are available in other Central American countries – such as Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama – representing highly attractive business opportunities for investors. If you are looking for a profitable and scalable business, with the support of a highly experienced local master franchisee, don’t miss this great opportunity!

Reasons to Invest in Central America in the English Training Market

97% of Latin Americans consider they have no knowledge of English or perceive their English level to be basic. 84% indicated a strong engagement with learning English.

High demand for English with a fragmented competitive landscape, offering Wall Street English a rapid growth opportunity.

Scalable and profitable business model. Average payback within 2 years is expected, and an EBITDA of around 25-35%.

Latin American Consumer Trends in English Training

Current demand for learning English in Latin America is very high, due to factors such as population growth, urbanization, mobility and advanced connectivity. There is a strong awareness among Latin Americans that learning English will become more important in the future. Lack of time and motivation are the main barriers to success. Learners are looking for flexible and personalized offerings to fit around their busy lifestyle.

The Wall Street English concept addresses these needs specifically, delivering effective results with flexible and self-paced schedules and a choice between online and in-person classes.

Business Opportunities in Central America

Market Opportunity

Offer English courses in-center and online in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama.

Investment Model

Multi-unit franchise opportunities to open 3-4 centers per country, in the coming years.

Priority Locations

Main cities of Costa Rica (San José), El Salvador (San Salvador), Guatemala (Ciudad de Guatemala), Honduras (Tegucigalpa), Nicaragua (Managua), Panama (Ciudad de Panama).

Investment & ROI

Required initial investment of approx. US$ 250 000 to open 2 centers

Average payback within 2 years

EBITDA around 25-35% (dependent on center size and location)


Invest in the English Training Market in Central America!