Market research* shows the perceived importance of English in the Polish market. There is a high level of engagement with English but a skills gap that needs to be addressed. It also indicates the prime challenges that Poles face in learning successfully, as well as their requirements for a course, are precisely the differentiators which Wall Street English offers to attract learners.
Wall Street English offers self-paced, flexible schedules, a personalized, real-life learning approach and a hybrid learning solution. This fits into the busy lifestyles of our target audience. It also keeps learners engaged and motivated, allowing them to make rapid progress without the constraints of traditional methods. This clear differentiation presents a real business opportunity in Poland for the Wall Street English business!
*SOURCE: Morar Consulting, report commissioned 2018