Business Opportunities in Poland

Now Is the Right Time to Invest in Poland

Business confidence is high, growth is strong and unemployment remains low. As the 8th largest economy in the Eurozone and with a number of urban areas with populations of more than 500,000, Poland presents an attractive franchise territory, especially given the total addressable market for online and center-based learning.

All of this means that business opportunities in Poland, with an English training market worth almost US$320 million, are better than ever before. If you’re looking for high returns in a growing economy, then opening up a Wall Street English Master Franchise in Poland could be the right investment for you.


8th largest in the Eurozone (23rd globally)

GDP Growth

Strong and consistent GDP growth

Positive Business Confidence

Low unemployment fueling growth and demand

The English Language Training Market in Poland

Poland is a highly demand market for English, with half of the Poles considering they have no or a basic knowledge of English. The English training market is competitive, however there’s a clear business opportunity in Poland for Wall Street English to differentiate itselft as a premium brand, delivering best-in-class, personalized solutions to learners.

$ 1 m
Total value of English training market
1 %
Center-based and online share of English training market

Polish Consumer Trends in English Training

Market research* shows the perceived importance of English in the Polish market. There is a high level of engagement with English but a skills gap that needs to be addressed. It also indicates the prime challenges that Poles face in learning successfully, as well as their requirements for a course, are precisely the differentiators which Wall Street English offers to attract learners.

Wall Street English offers self-paced, flexible schedules, a personalized, real-life learning approach and a hybrid learning solution. This fits into the busy lifestyles of our target audience. It also keeps learners engaged and motivated, allowing them to make rapid progress without the constraints of traditional methods. This clear differentiation presents a real business opportunity in Poland for the Wall Street English business!

*SOURCE: Morar Consulting, report commissioned 2018

0 %
Have no/basic level of English
0 %
Already engaged with learning English
0 %
Currently learning or aspire to learn more English
0 %
Aim to reach an advanced level

Barriers to English Learning


Lack of time to study (51%)


Poor motivation (32%)


Poor quality teaching (17%)

Essential Requirements For English Learning


Easy access & flexible approach


Personalized to individual needs or level (with high qualified English teachers)

Real-Life learning

Content linked to real-life situations

Poland Investment Opportunities

Market Potential

Over 12 centers in addition to online learning, based on market studies.

Investment Model

Master Franchise opportunity, to open multiple centers in the next 3-4 years, followed by several sub-franchises.

Priority Locations

Warsaw, Katowice, Krakow, Poznan, Wroclaw, Lodz

Investment & ROI

Around US$750,000 start-up investment 

Payback within 2-3 years

Strong EBITDA margins of 20%-25%+


Learn More About Why Invest in Poland