Franchise Opportunities in Poland

Now Is the Time to Invest in Poland

Business confidence is high, growth is strong and unemployment remains low. As the 8th largest economy in the Eurozone and with a number of urban areas with populations of more than 500,000, by all accounts Poland is doing well. 

All of this means that franchise opportunities in Poland, with an English learning market worth almost US$320 million, are better than ever before. If you’re looking for high returns in a growing economy, then opening up a Wall Street English Master Franchise in Poland could be the right investment for you. 


8th largest in the Eurozone (23rd globally)

GDP Growth

Strong and consistent GDP growth

Positive Business Confidence

Low unemployment fueling growth and demand

The English Learning Market in Poland

Poland is a very strong market for English, and center-based learning is in high demand. With its effective blended learning methodology, Wall Street English stands out from its competitors and is best set to attain a leading position within this market.

$ 1 m
Total value of private English learning market
1 %
Center-based share of private English learning market

Polish Consumer Trends

Market research* shows the perceived importance of English in the Polish market. There is a high level of engagement with English but a skills gap that needs to be addressed. It also indicates the prime challenges that Poles face in learning successfully, as well as their requirements for a course, are precisely the differentiators which Wall Street English offers to attract learners. 

Wall Street English’s self-paced, flexible schedules and a personalized, real-life learning approach fits into the learners’ busy lifestyles and keeps them engaged and motivated, allowing them to make rapid progress without the constraints of traditional methods. 

*SOURCE: Morar Consulting, report commissioned 2018

0 %
Have no/basic level of English
0 %
Already engaged with learning English
0 %
Currently learning or aspire to learn more English
0 %
Aim to reach an advanced level

Barriers to English Learning


Lack of time to study (51%)


Poor motivation (32%)


Poor quality teaching (17%)

Essential Requirements For English Learning


Easy access & flexible approach


Personalized to individual needs or level (with high qualified English teachers)

Real-Life learning

Content linked to real-life situations

Market Entry Strategy in Poland

Market Potential

Poland has the potential for around 18 centers, according to market studies and modeling based on the established Wall Street English franchise concept. 

Investment Model

Wall Street English has franchise opportunities in Poland for a Master Franchisee to several centers in key strategic locations and build a sub-franchise network across the country.

Priority Locations

Warsaw, Katowice, Krakow, Poznan, Wroclaw, Lodz

Investment & ROI

Around US$1m investment

Payback within 2-3 years

Strong EBITDA margins of 20%-25%+


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