Franchise Opportunities in Germany
Why Now is a Great Time To Invest in Germany
Germany has always been a reliable investment market. It remains the largest economy in the Eurozone, ranking 5th globally, and is politically stable with strong GDP growth before Covid started to spread. In 2021, the economy is expected to pick up again, and the unemployment rate will remain low. With the changing competitive landscape presented through the pandemic crisis, now is a great time to invest in franchise opportunities in Germany.
If you’re interested in above average returns in a growing and resilient economy, Wall Street English offers great investment opportunities for you.
Economy
Largest Eurozone economy, 5th largest globally
GDP Growth
Strong GDP growth expected from 2021
Positive Business Confidence
Resilient labor market and political stability fueling growth and demand
The English Language Training Market in Germany
Germany represents one of the largest English training markets in Europe, and with a hybrid learning offering, the Wall Street English concept is well placed to establish a market leading position. Don’t miss this business opportunity!
Find Out About How to Invest in Germany
German Consumer Trends in English Training
While German schools deliver above average results internationally, there is still a demand from learners to reach higher levels. There is also a significant market for basic skills, demonstrating a knowledge gap which Germans are keen to bridge through further learning.
In a survey of over 1000 learners* in Germany, a strong desire to improve their English levels was noted, with lack of time and motivation cited as the main barriers to success. Modern-day learners are looking for convenience and personalized offerings to fit around their busy lifestyle, and increasingly want hybrid or online solutions.
The Wall Street English concept addresses these needs specifically, delivering effective results with flexible and self-paced schedules for the learner.
*SOURCE: Morar Consulting, report commissioned 2018
Barriers to English Learning
Time
Lack of time to study (48%)
Motivation
Insufficient motivation (15%)
Difficulties
Poor quality teaching/no fun content (17%)
Essential Requirements For English Learning
Flexibility
Courses that suit their life and their budget
Personalization
Personalized to individual needs or level (with high qualified English teachers)
Real-Life learning
Content linked to real-life situations
Franchise Opportunities in Germany
Market Potential
Between 12-15 centers in addition to online learning based on market study
Investment Model
Multi-unit regional opportunity, opening 2-3 centers each, over the next 4-5 years
Priority Locations
Berlin, Cologne, Bonn, Nuremberg, Dusseldorf, Hamburg, Munich, Frankfurt, Stuttgart, Hannover
Investment & ROI
Required initial investment around US$300,000
Payback within 2-3 years
EBITDA around 15-25% (dependent on center size and location)